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The Mama Bear Effect
Brand Development, Marketing Collateral

Preventing abuse before it happens. In a way that isn't scary.


Chris LaRocca and Powell Kalish had a restaurant with a problem everyone wanted: overwhelming success. Not a bad problem to have. When they decided to take things to the next level by offering franchises, they knew there were
a lot of moving parts that needed to be unified so that they looked as attractive to franchisees as they did to their customers. They turned to Design Invasion to help them shore up their brand and to position them for success in the crowded fast-casual restaurant category. We helped them create a recognizable logo–one that could be easily read from the street. We then carved out a position


carry the look, feel and messaging through to their restaurant signage, packaging, website and promotions. We also help them out with tradeshow displays

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